Riga Graduate School of Law invites you to a guest lecture "Reform of EU Trademark and Copyright Law" that will be delivered by Martin Senftleben, Vice Dean (Research) and Professor of Intellectual Property and Director at Kooijmans Institute for Law and Governance, VU University Amsterdam. Lecture will take place on Friday, 27 March at 14:30 - 16:00, room W-42. Lecture will be followed by a wine reception sponsored by bnt attorneys-at-law.
Guest lecture: Reform of EU Trademark and Copyright Law
With the European Commission’s 2013 package for new trademark legislation and the 2014 public consultation on the review of copyright rules, the need for reforms in both areas of EU intellectual property law became a focal point of the debate. In fact, the continuous expansion of EU trademark rights in recent years (see http://ssrn.com/abstract=1875629), and the inability of EU copyright law to react adequately to the challenges of digital technology (see http://ssrn.com/abstract=2241284), require a fresh look at the configuration of both protection systems. The topics on the agenda range from the protection of goodwill functions, control over keyword advertising, seizure of goods in transit and private orderings of counterfeit goods outside the EU in the area of trademark law, to cross-border access to online content, linking and browsing, use for teaching and research, mass digitization projects and a single EU code in the area of copyright law.
The reform plans offer ample room for a discussion of the appropriate scope of trademark and copyright protection. How broad should the exclusive rights of trademark proprietors and copyright holders become? Which areas of freedom should remain for competitors, providers of value-added services, libraries, archives and educational institutions, and the public at large? These questions will occupy centre stage during Martin Senftleben’s lecture. After an overview of the reform plans, he will focus on the balance between exclusive rights on the one hand, and exceptions and limitations that preserve user freedoms on the other. In this way, the lecture lays groundwork for a plenary debate on the right configuration of future EU trademark and copyright law.
Guest lecturer: Martin Senftleben
Martin Senftleben is Vice Dean (Research), Professor of Intellectual Property and Director of the Kooijmans Institute for Law and Governance at the VU University Amsterdam, and Of Counsel at Bird & Bird, The Hague. His activities focus on the reconciliation of private intellectual property rights with competing public interests of a social, cultural or economic nature.Current research topics concern flexible fair use copyright limitations, trademark law and the preservation of the public domain, the harmonization of trademark law in the EU, the enforcement of intellectual property rights in the digital environment and the liability of online platforms for infringement.
Mr. Senftleben studied law at the University of Heidelberg. He worked as a researcher at the Institute for Information Law (IVIR) of the University of Amsterdam and the Max Planck Institute for Innovation and Competition in Munich. In 2004, he was awarded a doctorate by the University of Amsterdam. From 2004 to 2007, he was a legal officer in the trademarks, industrial designs and geographical indications law division of the World Intellectual Property Organization (WIPO) in Geneva. Mr. Senftleben is a member of the Copyright Advisory Committee of the Dutch State. He provided advice to WIPO in several trademark and copyright projects. He is a member of the Executive Committee of the Association littéraire et artistique internationale (ALAI) and the International Association for the Advancement of Teaching and Research in Intellectual Property Law (ATRIP). As a guest lecturer, he provides courses at the Centre forInternational Intellectual Property Studies (CEIPI), Strasbourg, the EBS University of Business and Law, Wiesbaden, the Munich Intellectual Property Law Center (MIPLC) and the Universities of Vienna and Catania.